Engineering Hygiene resonates with me a lot. I think you've nailed it!
Last week I've been discussing the just enough software engineering quality with my colleagues. That was in the context of startups that we're helping to scale up. The concept is emerging in our heads, but it was lacking a catchy name :)
IMHO the main point of those CI/CD and automated testing practices is to keep the pace, especially for startup team that is scaling up. What do you think?